Richard McKay Presents at South by Southwest Interactive On American Orchestras and Technology
New technologies are transforming the orchestral industry, empowering entrepreneurial musicians and giving strong advantages to minimally staffed upstarts. Learn how it is increasingly possible for a single person, with limited financial resources, to achieve what used to require a staff of professionals in sales, marketing, programming and artistic administration.
Robust ticketing solutions, marketing/social media managers, dynamic web-design, mobile computing, powerful databasing, analytics and their strategic integration through cloud computing and API, have made it possible for new orchestras like the Dallas Chamber Symphony to thrive, while avoiding many of the challenges that face its larger orchestral counterparts.
Richard McKay, founder and artistic director of the Dallas Chamber Symphony, discusses how these technologies were leveraged to create and advance a compelling artistic product throughout the DCS’s critically acclaimed inaugural season.
Monday, March 10, 2013
11:15AM – 11:30AM
Austin Convention Center
500 E Cesar Chavez St